The Desperation of Justin Bieber

It is not unusual for popular artists to go to extreme lengths to try and secure the lucrative No.1 spot in the charts. From entering supermarkets and randomly signing CDs to encourage fans to purchase them for the chance to gain a highly sought-after signature; or even more extreme cases of celebs bulk buying their products to help increase sales ala Selena Gomez or even more famously Donald Trump and Donald Trump Jr.

Recently one famous face has taken it further than any other celeb has dared go before, Justin Bieber. The public opinion of Biebs has flipped flopped since he shot into stardom in 2008 but it seems to be on a dip yet again following the desperation surrounding the chart performance of his latest single 'Yummy'.

Despite the song debuting at No.2 on the U.S. Billboard Charts, Bieber and his team had been craving the top slot. Even going as far to plead with fans via Instagram to stream the single on Spotify at a low volume overnight to help rack up streams and for those dedicated fans who live outside the U.S. to use a VPN to help the cause. When it started to seem like the song would not achieve the much sought after spot Bieber and co. decided to ramp up their effort with the release of seven different music videos and multiple CD single releases.

Along with that, he released five different vinyl singles each spelling out a different letter of the title of the song and even a Yummy branded Pac-Man rip off available to play on browser and mobile. However, the most unfathomable of the 'Yummy' merchandise must be a signed cassette of the single, for all of those Biebs fans who still own cassette players...

The whole ordeal can't help but leave a stale taste in the mouth. This has been Justin's first solo single in four years and fans were patiently awaiting a comeback from the pop 'sensation'. Instead of using this time to come back stronger than ever after the success of his 2015 Purpose album - which is thought of as his best albums to date - he's just released this pathetic attempt. A single with the main goal not seeming to be producing content which the fans and listeners like but a money-grab and some bragging rights from a number one spot.

Hopefully, the response to Bieber's desperation has sent a message to the pop world that selling out your soul is not the way to remain on top and perhaps actually writing good songs will prove more beneficial in the long run.